MATRIX 2019 CAMPAIGN
Prior to Matrix Brand Renovation in 2020, I lead the creative direction of the 2019 advertising campaigns under the previous brand identity. The concept was to bring the spirit of Matrix to life through mini vignettes inspired by multi-sensory experiential rooms.
creative direction: adam snyder
photographer: tory rust
prop styling: desi santiago
production: boom productions
video: tag.
Brand Video
Matrix Haircolor Spotlight (2019/2020)